President, Better World Club

Mitch Rofsky has devoted his entire career to socially responsible business. 
Mitch was present at the creation of a number of important progressive business institutions: the National Cooperative Bank, Working Assets, Business for Social Responsibility, and Better World Club.

Mitch lobbied Congress for Ralph Nader’s Public Citizen where he was associated with a string of legislative victories, including creation of the National Cooperative Bank.

He moved to The Co-op Bank and provided the funding that started a number of well-known businesses, including Working Assets and Green America. Mitch later became President of Working Assets, one of the nation’s leading socially-screened mutual fund families..

Mitch is President of Better World Club, the only green alternative to AAA. Better World stands apart from AAA’s “highway lobby” policy agenda, and offers many services/discounts, including the nation’s only nationwide bicycle roadside assistance.

Mitch was the first Chair of Business for Social Responsibility.

Mitch’s writing has been published by The Los Angeles Times, The Boston Globe, and The Huffington Post among others (including Better World Club’s eNewsletter, Kicking Asphalt.)  He is a graduate of the Wharton School of Business and the Law School of the University of California, Los Angeles.